Vydyom Skip Navigation Links Account
About Us About Us About Us About Us About Us



Art | Economic | Politic | Sport | Tech-Science | Trend |
Coty takes 600 million bet on reality star Kylie Jenners beauty brands

Coty takes 600 million bet on reality star Kylie Jenners beauty brands

category : Economic
11/18/2019 10:42:00 AM
By : midouyouness
Coty Inc said on Monday it would pay $600 million for a majority stake in Kylie Jenner's make-up and skincare businesses, as it looks to tap into the reality TV star's huge social media reach, sending its shares up as much as 5%. One of the cosmetics world's older names, Coty is seeking to revitalize sales on the back of its broad global distribution and is banking on Jenner's more than 270 million social media followers to attract a younger audience.

Jenner, 22, the youngest sibling of the wildly popular Kardashian-Jenner clan, a household name a decade after their reality TV show "Keeping up with the Kardashians" became a smash hit, started her make up line with lipstick and lip liner kits in 2015. The kits sold out within minutes of launching, an early sign of her power as a social media influencer, and Coty said Kylie Cosmetics had an estimated $177 million in net revenues over the past 12 months.


Forbes, making her the youngest self-made billionaire on its 2018 list, said Jenner's line of cosmetics brought in sales of an estimated $360 million in 2018. Coty will hold 51% of Jenner's business, valuing her company at about $1.2 billion. "Kylie is a big brand in beauty today. She's very influential ... (but) Coty remains financially leveraged," D.A. Davidson retail analyst Linda Bolton Weiser said.


Celebrities, including Jenner, are leveraging their huge social media following to launch their cosmetics and lifestyle brands and compete with established players in the market. Social media-powered beauty brands such as Glossier, Jessica Alba's Honest Beauty and Huda Beauty have all notched up about $1 billion in valuation, according to media reports.


Coty has been doubling down on its skin care and fragrance products, rolling out new luxury fragrances and lipsticks, while spending more on marketing to combat falling sales. The company, which is majority owned by German conglomerate JAB Holdings, has struggled to integrate about 40 beauty brands, including Covergirl and Max Factor, that it bought from Procter & Gamble in 2016, forcing it to take billions of dollars in writedowns and outline a four-year restructuring plan.


The partnership will add to Coty's net revenue growth of its core fragrance, cosmetics and skin care business by more than 1% per year over the next three years, the company said. The deal is expected to close in the third quarter of fiscal year 2020, Coty said. (Reporting by Nivedita Balu in Bengaluru; Editing by Anil D'Silva and Patrick Graham)

       Coty-takes-600-million-bet-on-reality-star-Kylie-Jenners-beauty-brands
Login To Comment
 
 
  New Account
Report
First look at Christian Serratos as Selena Quintanilla in new Netflix series
First look at Christian Serratos as Selena Quintanilla in new Netflix series
11/13/2019 12:28:00 PM
By : midouyouness
Mavericks guard Luka Doncic inches into LeBron James stratosphere with 42-point triple-double
Mavericks guard Luka Doncic inches into LeBron James stratosphere with 42-point triple-double
11/19/2019 3:20:00 PM
By : midouyouness
Cole Hamels Atlanta Braves agree to one-year $18 million contract
Cole Hamels Atlanta Braves agree to one-year $18 million contract
12/4/2019 3:54:00 PM
By : midouyouness
Harry Styles Is Going On A World Tour And Yes Our Boy Is Making His Way Back To Australia
Harry Styles Is Going On A World Tour And Yes Our Boy Is Making His Way Back To Australia
11/18/2019 10:04:00 AM
By : midouyouness
Kelly Osbourne shocks Masked Singer judges by hiding her accent
Kelly Osbourne shocks Masked Singer judges by hiding her accent
11/14/2019 1:18:00 PM
By : midouyouness
Narwhal the Puppy Is the Sweetest Harbinger of the End Times
Narwhal the Puppy Is the Sweetest Harbinger of the End Times
11/14/2019 1:09:00 PM
By : midouyouness
George Zimmerman sues Trayvon Martin family for $100 million in damages
George Zimmerman sues Trayvon Martin family for $100 million in damages
12/4/2019 3:26:00 PM
By : midouyouness
American Heart Association to invest 20M for youth vaping research
American Heart Association to invest 20M for youth vaping research
11/16/2019 2:34:00 PM
By : midouyouness
Apple announces first ever Apple Music Awards
Apple announces first ever Apple Music Awards
12/3/2019 2:08:00 PM
By : midouyouness
2 dead several wounded in a shooting at Saugus High School in Santa Clarita A suspect is in custo
2 dead several wounded in a shooting at Saugus High School in Santa Clarita A suspect is in custo
11/14/2019 12:41:00 PM
By : midouyouness
Eli Manning emerges from darkness to start for Giants
Eli Manning emerges from darkness to start for Giants
12/4/2019 3:38:00 PM
By : midouyouness
Anna Faris thanks fire department after carbon monoxide scare on Thanksgiving
Anna Faris thanks fire department after carbon monoxide scare on Thanksgiving
12/4/2019 3:48:00 PM
By : midouyouness
Bill Russell accepts Hall of Fame ring more than 40 years after being inducted
Bill Russell accepts Hall of Fame ring more than 40 years after being inducted
11/16/2019 8:13:00 AM
By : midouyouness
The Rock Is Officially Joining the DC Extended Universe as Black Adam
The Rock Is Officially Joining the DC Extended Universe as Black Adam
11/14/2019 4:39:00 PM
By : midouyouness
Prince Andrew Royalty has failed Epstein accusers says lawyer
Prince Andrew Royalty has failed Epstein accusers says lawyer
11/18/2019 8:47:00 AM
By : midouyouness
Three impressions from Chris Petersen Jimmy Lake and Jen Cohen UW news conference
Three impressions from Chris Petersen Jimmy Lake and Jen Cohen UW news conference
12/3/2019 2:03:00 PM
By : midouyouness
Antonio Brown rumors Everyone thinks WR coming back to Patriots after Brown apologizes to Robert K
Antonio Brown rumors Everyone thinks WR coming back to Patriots after Brown apologizes to Robert K
11/19/2019 2:56:00 PM
By : midouyouness
Kanye West Is Teaming With Joel Osteen For Sunday Service In Houston
Kanye West Is Teaming With Joel Osteen For Sunday Service In Houston
11/15/2019 11:43:00 AM
By : midouyouness
Trump Promised Zelenskyy White House Meeeting - Transcript
Trump Promised Zelenskyy White House Meeeting - Transcript
11/15/2019 4:50:00 PM
By : midouyouness
Demi Lovato Has a New Boyfriend  They’re Instagram Official!
Demi Lovato Has a New Boyfriend They’re Instagram Official!
11/13/2019 12:14:00 PM
By : midouyouness
Former US ambassador to Ukraine tells impeachment inquiry she was shocked (Marie Yovanovitch)
Former US ambassador to Ukraine tells impeachment inquiry she was shocked (Marie Yovanovitch)
11/15/2019 5:27:00 PM
By : midouyouness
Jay-Z 50th birthday celebrated with a return to Spotify
Jay-Z 50th birthday celebrated with a return to Spotify
12/4/2019 3:44:00 PM
By : midouyouness
US fast-food chain Chick-fil-A has changed its charitable giving policies
US fast-food chain Chick-fil-A has changed its charitable giving policies
11/19/2019 7:32:00 AM
By : midouyouness
Day One of public impeachment hearings puts pressure on moderate Dems
Day One of public impeachment hearings puts pressure on moderate Dems
11/14/2019 1:42:00 AM
By : midouyouness
Coty takes 600 million bet on reality star Kylie Jenners beauty brands
Coty takes 600 million bet on reality star Kylie Jenners beauty brands
11/18/2019 10:42:00 AM
By : midouyouness
How Verizon Customers Can Get Disney for Free
How Verizon Customers Can Get Disney for Free
11/13/2019 5:05:00 AM
By : midouyouness
French tourist dies trying to take selfie at Na Mueang 2 waterfall in Thailand
French tourist dies trying to take selfie at Na Mueang 2 waterfall in Thailand
11/16/2019 3:04:00 PM
By : midouyouness
No Time to Die trailer is a wild ride
No Time to Die trailer is a wild ride
12/4/2019 3:18:00 PM
By : midouyouness
Twitter s political ad policy is a small step in the fight against disinformation
Twitter s political ad policy is a small step in the fight against disinformation
11/15/2019 10:58:00 AM
By : midouyouness
T Boone Pickens Iconic Oil Tycoon Dead At 91
T Boone Pickens Iconic Oil Tycoon Dead At 91
by midouyouness  9/11/2019 6:35:00 PM
Explainer How important is Hong Kong to the rest of China
Explainer How important is Hong Kong to the rest of China
by midouyouness  9/4/2019 7:57:00 PM
Wall Street gets tech boost as reports bolster hopes of trade deal
Wall Street gets tech boost as reports bolster hopes of trade deal
by midouyouness  10/9/2019 11:07:00 AM
Benjamin Netanyahu s Plan To Annex A Massive Part Of The West Bank Explained
Benjamin Netanyahu s Plan To Annex A Massive Part Of The West Bank Explained
by midouyouness  9/10/2019 7:51:00 PM
Consumers must deal with more red tape to get cash from Equifax settlement
Consumers must deal with more red tape to get cash from Equifax settlement
by midouyouness  9/10/2019 8:27:00 PM
JP Morgan is close to winning a lead role in history s biggest IPO Saudi Aramco
JP Morgan is close to winning a lead role in history s biggest IPO Saudi Aramco
by midouyouness  9/8/2019 9:24:00 PM
One options trader makes a big bet on a Tesla earnings beat
One options trader makes a big bet on a Tesla earnings beat
by midouyouness  10/23/2019 5:37:00 PM
Renault may block Nissan reform over boardroom dispute source
Renault may block Nissan reform over boardroom dispute source
by midouyouness  6/10/2019 3:50:00 AM
Mark Zuckerberg on billionaires No one deserves to have that much money
Mark Zuckerberg on billionaires No one deserves to have that much money
by midouyouness  10/6/2019 4:16:00 PM
6022
6022
© 2020 - Vydyom.com    Terms Of Use    Privacy Policy    About Us
Vydyom do not host and upload any videos. All the free movies,videos , series on this website are hosted on the third-party sites and uploaded by other people. | Vydyom is not responsible for any content that hosted on the third-party sites. If you have any legal issues please contact US