Vydyom Skip Navigation Links Account
About Us About Us About Us About Us About Us



Art | Economic | Politic | Sport | Tech-Science | Trend |

Twitter s political ad policy is a small step in the fight against disinformation

Twitter s political ad policy is a small step in the fight against disinformation
category : Tech-Science  11/15/2019 10:58:00 AM
By : midouyouness CEO Jack Dorsey announced that the social network will no longer permit political ads to run on the site. Dorsey noted that a political message should be earned — not bought — and acknowledged the challenges that political ads online pose when it comes to misleading information, deepfakes and targeted messaging. Twitter will announce additional details on the policy this afternoon. But removing political ads is just a small step toward fighting the broader problem of disinformation.

Do political campaigns spend money to spin news stories about their opponents? Of course they do. And the ability for a campaign to hyper-optimize and micro-target false narratives to specific groups of social media users erodes our ability to make informed decisions and weakens our democracy.


Other social media platforms, like Facebook — which has been criticized for not fact-checking political ads posted on its site — and Instagram, should follow Twitter's lead. Either social media companies should choose to fact-check ads that they wish to run or decline to run them altogether. Doing nothing is reckless and further endangers social discourse.


But paid posts are a miniscule portion of the political content that is shared on social media. Instead, the vast majority of political content that circulates on these platforms are unpaid posts. Most troubling is that many of these unpaid posts originate from malicious groups posing as legitimate activists or news agencies, and these fake organizations wield a lot of influence on these platforms.


Even more alarming: Many prominent Americans, including Trump campaign officials and critics, promoted this IRA-created content, which made it look that much more legitimate. And there is thus far no evidence that these Americans knew the accounts were tied to Russia. The overwhelming presence of non-paid, politically charged memes, videos and clickbait stories dwarfs the impact of sponsored political ads. Simply put, without even realizing it, regular users can easily spread disinformation.


Scientific research is becoming clear on this point. My own lab's study of social media users found that 73% of all likes and shares, contributed by real, actual humans, occurred without the user ever reading the article — they never even clicked on the link. Social media users are mostly headline browsers: We scroll through our newsfeed, find something that amuses or angers us, and without considering the content or consequences, we spread it. So it's no wonder that political disinformation spreads so quickly. We're often doing the sharing. So what should be done?


There are dozens of ideas being promoted as solutions to the problem of online disinformation. California's new bot disclosure law, for example, makes it illegal for anyone to pose online as a bot with the intent to mislead someone else, and several countries have recently passed laws to prohibit the creation of disinformation. But research shows that the role of bots in spreading disinformation is minor compared to the regular sharing done by regular users. And giving governments the power to decide fact from fiction — and what can be published and what cannot — carries significant risks to free speech and the free press.


Fact-checking is another common refrain. But fact-checking takes time. A fake story can be created, go viral and be forgotten by the time a fact-checker has time to even consider it. Even if there was an instantaneous, super-AI fact-checking system, what would we do with it? There is some evidence that tagging fake posts has some small effect in limiting how often they are shared, but in most practical cases fact-checking does too little too late.


Social media companies rely, almost entirely, on users for their content. And it's clear that these platforms are doing a lousy job at asking their users for quality content. If social media companies are serious about stopping the spread of disinformation, then they should encourage their users to be more thoughtful about the content that we post and share. There are countless ways to do this. Most of us aren't willing participants in malicious disinformation campaigns. So, in addition to the ongoing efforts to demonetize websites that promote disinformation and take down hateful content, social media platforms should provide better tools to the users to help make better social sharing decisions.


For example, many social platforms allow users to report posts that they believe to be intentionally spreading disinformation. It's unclear how effective or widely used these systems are, but according to The Washington Post, Facebook keeps a trustworthiness score for every user in order to gauge the credibility of a user report. Keeping this score secret rightfully protects it from abuse, but surely Facebook could let us know a little about how we're doing. Why not notify me if an article that I shared yesterday was fact-checked to be false or misleading? Such a feature would challenge me to think twice about sharing salacious or misleading content next time


Despite their best efforts, so far it appears that social media companies have invented and discovered dozens of ways to not fix the problem. There is no clear solution here. But any kind of progress will have to include a broad recognition that it is the users, individually and collectively, who need to fix the newsfeed.

       Twitter-s-political-ad-policy-is-a-small-step-in-the-fight-against-disinformation
Login To Comment
 
 
  New Account
Report


US fast-food chain Chick-fil-A has changed its charitable giving policies
US fast-food chain Chick-fil-A has changed its charitable giving policies

Kincade fire in Sonoma County burning out of control
Kincade fire in Sonoma County burning out of control

Selena Gomez and Julia Michaels Share a Kiss Before Getting Matching Arrow Tattoos
Selena Gomez and Julia Michaels Share a Kiss Before Getting Matching Arrow Tattoos

First look at Christian Serratos as Selena Quintanilla in new Netflix series
First look at Christian Serratos as Selena Quintanilla in new Netflix series

Young cancer patient gets surprise visit from the Backstreet Boys at Kapiolani Medical Center
Young cancer patient gets surprise visit from the Backstreet Boys at Kapiolani Medical Center

Narwhal the Puppy Is the Sweetest Harbinger of the End Times
Narwhal the Puppy Is the Sweetest Harbinger of the End Times

American Heart Association to invest 20M for youth vaping research
American Heart Association to invest 20M for youth vaping research

Harry Styles Is Going On A World Tour And Yes Our Boy Is Making His Way Back To Australia
Harry Styles Is Going On A World Tour And Yes Our Boy Is Making His Way Back To Australia

Four people were killed and six others wounded in a shooting Sunday night in California
Four people were killed and six others wounded in a shooting Sunday night in California

Donald Trump continues campaign rally tour for Louisiana GOP candidate Eddie Rispone
Donald Trump continues campaign rally tour for Louisiana GOP candidate Eddie Rispone

Day One of public impeachment hearings puts pressure on moderate Dems
Day One of public impeachment hearings puts pressure on moderate Dems

Apple Music introduces Replay to create playlists of your most-played songs
Apple Music introduces Replay to create playlists of your most-played songs

Ford will unveil its Mustang-inspired electric SUV on November 17th
Ford will unveil its Mustang-inspired electric SUV on November 17th

Prince Andrew Royalty has failed Epstein accusers says lawyer
Prince Andrew Royalty has failed Epstein accusers says lawyer

NASA news An incredible black hole appeared on Jupiter - What is this dramatic image
NASA news An incredible black hole appeared on Jupiter - What is this dramatic image

Richard Dawkins Tells Joe Rogan Why He Thinks Heaven Would Be Unbelievably Boring
Richard Dawkins Tells Joe Rogan Why He Thinks Heaven Would Be Unbelievably Boring

Tesla s Smart Summon feature is glitchy and works intermittently Consumer Reports
Tesla s Smart Summon feature is glitchy and works intermittently Consumer Reports

Twitter s political ad policy is a small step in the fight against disinformation
Twitter s political ad policy is a small step in the fight against disinformation

Google Play Store prepares Incognito Mode, and warnings for apps that can install unknown apps
Google Play Store prepares Incognito Mode, and warnings for apps that can install unknown apps

FBI director warns Facebook could become platform of child pornographers
FBI director warns Facebook could become platform of child pornographers

Sony halves price of PlayStation Now streaming games service to go up against Microsoft Google
Sony halves price of PlayStation Now streaming games service to go up against Microsoft Google

Bomb cyclone knocks out power to 500000 during a wild night in the Northeast
Bomb cyclone knocks out power to 500000 during a wild night in the Northeast

Elon Musk s future Starship updates could use more details on human health and survival
Elon Musk s future Starship updates could use more details on human health and survival

EDWARD SNOWDEN TELLS JOE ROGAN HE SEARCHED INTELLIGENCE NETWORKS FOR EVIDENCE OF ALIENS
EDWARD SNOWDEN TELLS JOE ROGAN HE SEARCHED INTELLIGENCE NETWORKS FOR EVIDENCE OF ALIENS
6009
6009
© 2020 - Vydyom.com    Terms Of Use    Privacy Policy    About Us
Vydyom do not host and upload any videos. All the free movies,videos , series on this website are hosted on the third-party sites and uploaded by other people. | Vydyom is not responsible for any content that hosted on the third-party sites. If you have any legal issues please contact US